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Author
ForkPoint Editorial
E-commerce engineering team
About
Insights, case studies, and field notes from the ForkPoint team — senior commerce engineers, architects, and QA specialists working on Salesforce Commerce Cloud, Shopify, BigCommerce, commercetools, and Alokai production workloads since 2015.
Expertise
- Salesforce Commerce Cloud
- Shopify Plus
- BigCommerce
- commercetools
- Alokai
- Headless commerce
- E-commerce automation testing
Published work
- Article
7 Reasons Why Leading Brands Embrace Salesforce Commerce Cloud
In the rapidly evolving digital marketplace, leading brands are continuously seeking innovative solutions to stay ahead of the competition. One standout tech...
- Article
AI – The Smart Revolution in Commerce
Artificial Intelligence (AI) is revolutionizing the commerce industry, bringing about a transformation that is redefining how businesses interact with custom...
- Article
How AI Is Making Us Better Developers
A few years ago, the idea of AI writing meaningful code felt like science fiction. Today, it’s an everyday reality for developers across the globe.
- Article
How To Plan A Loyalty Program That Really Works
As a growing business, it’s normal to face challenges with retaining customers. Starting a loyalty program is a smart move to boost customer satisfaction and...
- Article
Invisible Commerce: What Brands Must Know in 2026
A recent report from _Retail TouchPoints_ confirms a shift that has been building beneath the surface for months: AI assistants are already transforming how ...
- Article
Is Shopify the New King of Enterprise E-Commerce?
The eCommerce industry is evolving at lightning speed. While SFCC has long been the enterprise e-commerce leader, Shopify is rapidly closing the gap. Could w...
- Article
Shopify and SFCC: Custom Development Made Easy with APIs
In today’s fast-paced eCommerce landscape, flexibility and customization are key to staying competitive. Businesses are shifting towards API-first commerce, ...
- Article
Shopify or SFCC: Choose the Best for Your Business
In the fast-paced world of eCommerce, selecting the right platform can make or break your online business. With options ranging from user-friendly solutions ...
- Article
Shopify vs. SFCC: The Battle for the Best Ecosystem!
Did you know that Shopify’s App Store boasts over 8,000 apps, while Salesforce Commerce Cloud (SFCC) offers a tightly curated selection of integrations? The ...
- Article
The Evolution of E-commerce to Composable Commerce
The digital commerce landscape has witnessed a significant transformation over the last few decades. From the early days of simple online transactions, we've...
- Article
The Truth About Headless Commerce: SFCC vs. Shopify
The future of eCommerce isn’t about templates and rigid storefronts—it’s about flexibility, innovation, and seamless customer experiences. Headless commerce ...
- Article
Web Design Built by AI — Faster and Better
In the fast-paced world of digital marketing and product launches, speed and precision are everything. Yet, crafting the perfect web site — one that speaks d...
- Article
Why eCommerce Brands Are Falling in Love with AI Search
What if your biggest source of lost revenue isn’t your ad strategy — but your search bar? In today’s fast-moving digital commerce world, customers expect sea...
- Case study
AI Chatbot for E-Commerce That Customers Love
An e-commerce brand struggling with high support volume and growing customer expectations turned to AI to streamline operations.
- Case study
AI Scaling Made Simple: Double Your Product Catalog!
Managing and enriching product data at scale is a significant challenge for e-commerce businesses. Traditional manual workflows result in inefficiencies, inc...
- Case study
Custom Apparel Made Easy with AI and 3D Preview
The demand for personalized products is rapidly growing, especially in the fashion and apparel industry. Consumers – ranging from individuals to corporate bu...
- Case study
Maximizing Savings: The Decor Steals Shopify Migration Story
Decor Steals is a US-based online home decor retailer, known for its unique shopping experience and loyal customer base. Specializing in farmhouse-style home...
- Case study
How We Use AI Tools to Focus on Better Sales
As a company with a compact sales team – just two full-time salespeople and a founder still involved in deals – we were constantly balancing growth with limi...
- Case study
“Shop the Store” Makes Local Shopping Easy at Stine
Stine Home & Yard is a regional home improvement retailer with deep community roots across Louisiana and Mississippi. Known for its strong in-store service, ...
- Case study
Shopify Agility: How Trimtex & Surpas Found Growth at Scale
This case study shows how ForkPoint helped Trimtex & Surpas unlock Shopify agility by stabilising live operations, enabling faster updates, and laying the gr...
- Case study
How RetailVerify Transformed Stine Home + Yard online platform
Stine Home + Yard, a long-standing and prominent local and regional retailer in the United States specializing in the home improvement retail sector, embarke...
- Case study
Why AI Wasn’t Finding This Retail Brand – Until Now
As AI assistants increasingly mediate shopping decisions, many brands are discovering an uncomfortable truth: they exist online—but not inside AI-driven di...
- News
BigCommerce: Leading the Charge in AI Innovation with Google
BigCommerce, a prominent player in the e-commerce industry, has been making significant strides in harnessing artificial intelligence (AI) to empower its cli...
- News
Breaking News: commercetools Launches Their First Global Conference – Elevate
Leading the charge in the realm of composable commerce, commercetools has revealed its first-ever global conference, “Elevate: The Global Commerce Summit.” T...
- News
“Fork Point” Ltd. is a beneficiary under the project “Technological modernization in the enterprise”
"Fork Point" Ltd. is a beneficiary under the project "Technological modernization in the enterprise"
- News
“Fork Point” Ltd. is а beneficiary under the project “Development of an Innovation at Fork Point Ltd.”
„Форк Пойнт“ ООД е бенефициент по проект „Разработване на иновация във Форк Пойнт ООД“, изпълняван във връзка със сключен административен договор за БФП № BG...
- News
Leading the Way: Salesforce Earns Leader Status in Gartner® Magic Quadrant™ for Sales Force Automation
Last month Salesforce, the unmatched leader in AI CRM, has once again clinched the top spot in the 2023 Gartner Magic Quadrant™ for Sales Force Automation Pl...
- News
Salesforce Unveils Einstein 1: Elevating Productivity and Building Customer Trust through Data, AI, and CRM
In September Salesforce has introduced the Einstein 1 Platform, a groundbreaking development merging Salesforce Data Cloud and Einstein AI capabilities. This...
- News
Shopify Unleashes the Future of Commerce: 100+ Updates that Redefine Shopping
Shopify’s Summer ’23 Edition is here, offering a fresh array of tools and features designed to make commerce more efficient and effective. Let’s delve into w...